VP of Sales: Job Duties, Skills and Salary 2025

What Does a VP of Sales do?

A VP of Sales is responsible for leading a company's sales department, setting national or global sales strategies, and driving business growth through effective sales practices. This executive role involves managing sales teams, developing sales strategies, forecasting market trends, and setting revenue targets. The VP of Sales collaborates closely with other senior leaders to align sales strategies with overall business objectives. They are critical in building relationships with key clients, negotiating deals, and ensuring a strong market presence. This role requires extensive knowledge of the market, competitive analysis, and dynamic leadership to adapt strategies in response to market changes.

The VP of Sales plays a pivotal role in sustaining the financial foundation of the company through strategic vision and strong team leadership.

Key Duties & Responsibilities

VP of Saless in the Sales field handle essential tasks and contribute significantly to achieving team and organizational goals. Here are some of their primary responsibilities:

• Develop and execute strategic plans to achieve sales targets and expand the customer base.
• Build and maintain strong, long-lasting customer relationships.
• Partner with customers to understand their business needs and objectives.
• Effectively communicate the value proposition through proposals and presentations.
• Understand category-specific landscapes and trends, reporting on the forces that shift tactical budgets and strategic direction of accounts.
• Manage and oversee the sales department, setting regional or global sales goals and quotas.
• Prepare detailed sales reports and forecasts for the executive leadership team.
• Identify emerging markets and market shifts while being fully aware of new products and competition status.

How to Become a VP of Sales

Launching a career as a VP of Sales requires a specific education. We outline the essential qualifications, skills, and steps to enter this field.

Qualification

• Bachelor’s degree in Business Administration, Marketing, or related field; MBA preferred.
• Proven sales executive experience, meeting or exceeding targets.
• Previous experience as a sales executive, sales manager or sales and marketing director.
• Ability to communicate, present and influence all levels of the organization, including executive and C-level.
• Proven ability to drive the sales process from plan to close.
• Proven ability to articulate the distinct aspects of products and services and position them against competitors.

Requirements & Skills

• Demonstrable experience as head of sales, developing client-focused, differentiated and achievable solutions.
• Excellent listening, negotiation, and presentation skills.
• Excellent verbal and written communications skills.
• Strong leadership skills with the ability to challenge and drive performance improvement.
• Strong mentoring, coaching experience to a team with diverse levels of expertise.
• Entrepreneurial mindset with the ability to spot original sales opportunities.

VP of Sales Salary Guide

Wondering what VP of Saless earn? Explore salary ranges by experience, and career tips to maximize your earning potential.

The average salary for a VP of Sales in the U.S. is approximately $164,000 per year and can vary from entry-level to senior positions. VP of Saless may receive a wide range of benefits.

VP of Sales Salary Career Steps