What does a Social Media Manager do?
A Social Media Manager develops and implements marketing strategies across social media platforms to enhance a company's online presence and improve marketing and sales efforts. This role involves content creation, graphic design, data analysis, and customer engagement. Social Media Managers are pivotal in building brand awareness, connecting with customers, and fostering an interactive online community. They monitor, moderate, and respond to audience comments; manage social media partnerships with other brands; and create and/or post shareable videos and images.
Their strategic efforts can significantly impact the company's public image and interaction with customers, directly influencing outreach and promotional campaigns.
Key duties & responsibilities
Social Media Managers in the Marketing field handle essential tasks and contribute significantly to achieving team and organizational goals. Here are some of their primary responsibilities:
- Develop creative and engaging social media strategies.
- Manage the day-to-day handling of all social media channels such as LinkedIn, Facebook, Twitter, Pinterest, Instagram, and YouTube, adapting content to suit different channels.
- Oversee, plan, and deliver content across different platforms using scheduling tools such as Hootsuite and Asana.
- Create engaging multimedia content (and/or outsource this effectively) across multiple platforms.
- Undertake audience research.
- Manage and facilitate social media communities by responding to social media posts and developing discussions.
- Monitor, track, analyze, and report on performance on social media platforms using tools such as Google Analytics and Facebook insights.
- Research and evaluate the latest trends and techniques in social media marketing, including paid advertising, to improve campaign performance.
- Liaise with other departments to ensure brand consistency.
- Educate other staff on the use of social media and promote its use within your company (in-house roles).
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How to become a Social Media Manager
Launching a career as a Social Media Manager requires a specific education. We outline the essential qualifications, skills, and steps to enter this field.
Qualification
- Bachelor’s degree in Marketing, Communications, or related field.
- Proven experience as a Social Media Manager.
- Strong copywriting and content creation skills.
- Proficiency with photo and video editing tools, digital media formats, and HTML.
- Excellent knowledge of Facebook, Twitter, LinkedIn, Pinterest, Instagram, Google+, and other social media best practices.
- Understanding of SEO and web traffic metrics.
Requirements & skills
- Excellent communication skills and the ability to express our company’s views creatively.
- Good understanding of social media KPIs and marketing.
- Excellent multitasking skills, with the ability to handle multiple projects at once while still paying attention to detail.
- Team player with critical thinking and problem-solving skills.
- Good time-management skills.
Social Media Manager salary guide
Wondering what Social Media Managers earn? Explore salary ranges by experience, and career tips to maximize your earning potential.
The average salary for a Social Media Manager in the U.S. is approximately $62,000 per year and can vary from entry-level to senior positions. Social Media Managers may receive a wide range of benefits.
Social Media Manager salary career steps
- Entry Level0-2 years $46,500
- Mid Level3-5 years $55,800
- Experienced6-10 years $62,000
- Senior11+ years $68,200
- Veteran20+ years $77,500
Based on public data from the U.S. Bureau of Labor Statistics and Payscale. Career-level figures are estimates derived from the national average; actual pay varies by employer, region and experience.
How much can you earn as a Social Media Manager?
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How to advance your career
Social Media Managers can advance to senior roles such as Head of Digital Marketing or Director of Communications, overseeing larger teams and strategic initiatives. With experience, they may also transition into related areas such as digital content strategy, search engine optimization (SEO), brand management, or marketing consultancy. Professional growth often involves staying updated with the rapidly changing tools and trends in digital marketing.
Typical work environment
Social Media Managers typically work in an office environment but may also work remotely. They often have flexible working hours to accommodate different time zones for global audiences and may need to quickly respond to social media activities that occur outside of standard work hours. Their work involves a high level of creativity and engagement in digital communication technologies.
Open Social Media Manager jobs
Currently open positions on Cityjobs that match this profile — posted directly by employers.
Social Media Manager – iGaming
Kixo9 Remote
About this profile
This profile for a Social Media Manager is based on public sources such as the BLS and Payscale and was structured with the help of AI. It is intended as a general orientation — duties, requirements and salaries can differ by employer, country and experience.
