Social Media Manager Job Description: Explore Duties, Skills and Salary Insights

What does a Social Media Manager do?

A Social Media Manager develops and implements marketing strategies across social media platforms to enhance a company's online presence and improve marketing and sales efforts. This role involves content creation, graphic design, data analysis, and customer engagement. Social Media Managers are pivotal in building brand awareness, connecting with customers, and fostering an interactive online community. They monitor, moderate, and respond to audience comments; manage social media partnerships with other brands; and create and/or post shareable videos and images.

Their strategic efforts can significantly impact the company's public image and interaction with customers, directly influencing outreach and promotional campaigns.

Social Media Manager: Main duties

Social Media Managers in the Marketing field handle essential tasks and contribute significantly to achieving team and organizational goals. Here are some of their primary responsibilities:

• Develop creative and engaging social media strategies.
• Manage the day-to-day handling of all social media channels such as LinkedIn, Facebook, Twitter, Pinterest, Instagram, and YouTube, adapting content to suit different channels.
• Oversee, plan, and deliver content across different platforms using scheduling tools such as Hootsuite and Asana.
• Create engaging multimedia content (and/or outsource this effectively) across multiple platforms.
• Undertake audience research.
• Manage and facilitate social media communities by responding to social media posts and developing discussions.
• Monitor, track, analyze, and report on performance on social media platforms using tools such as Google Analytics and Facebook insights.
• Research and evaluate the latest trends and techniques in social media marketing, including paid advertising, to improve campaign performance.
• Liaise with other departments to ensure brand consistency.
• Educate other staff on the use of social media and promote its use within your company (in-house roles).

Social Media Manager: Key Qualifications

• Bachelor’s degree in Marketing, Communications, or related field.
• Proven experience as a Social Media Manager.
• Strong copywriting and content creation skills.
• Proficiency with photo and video editing tools, digital media formats, and HTML.
• Excellent knowledge of Facebook, Twitter, LinkedIn, Pinterest, Instagram, Google+, and other social media best practices.
• Understanding of SEO and web traffic metrics.

Basic Skills and Requirements for Social Media Managers

• Excellent communication skills and the ability to express our company’s views creatively.
• Good understanding of social media KPIs and marketing.
• Excellent multitasking skills, with the ability to handle multiple projects at once while still paying attention to detail.
• Team player with critical thinking and problem-solving skills.
• Good time-management skills.

Salary Expectations for Social Media Managers

The average salary for a Social Media Manager in the U.S. is approximately $62,000 per year and can vary from entry-level to senior positions. Social Media Managers may receive a wide range of benefits.

To explore more detailed salary information, including specific salary estimates in your country, visit the Social Media Manager Salary Country Overview.

Frequently Asked Questions about becoming a Social Media Manager