Social Media Coordinator: Job Duties, Skills and Salary 2025

What Does a Social Media Coordinator do?

As a Social Media Coordinator, you are responsible for creating, managing, and growing the brand's presence through blogs, Twitter, Facebook, and other strategically relevant online properties. Your role involves executing social media strategies that connect with customers, foster community engagement, and drive brand awareness.

Key Duties & Responsibilities

Social Media Coordinators in the Marketing field handle essential tasks and contribute significantly to achieving team and organizational goals. Here are some of their primary responsibilities:

• Develop content for various social media platforms to engage audiences and promote brand-focused messages.
• Monitor, moderate, and respond to audience comments; manage social media partnerships with other brands.
• Track and analyze analytics reports to gain insight into traffic, demographics, and effectiveness.
• Collaborate with marketing team members to craft and implement creative strategies to enhance brand visibility and increase customer engagement.
• Coordinate and execute social media marketing campaigns that align with company goals and promotions.
• Stay up-to-date with social media trends and tools; incorporate these in daily tasks and strategies to improve overall results.
• Regularly report insights gained from social media monitoring to internal and external stakeholders.

How to Become a Social Media Coordinator

Launching a career as a Social Media Coordinator requires a specific education. We outline the essential qualifications, skills, and steps to enter this field.

Qualification

• Bachelor’s degree in Marketing, Communications, or related field.
• Extensive knowledge of social media platforms and tools.
• Ability to create engaging, high-quality content, and visual media.
• Strong analytical skills to interpret data and adjust strategies accordingly.
• Excellent written and verbal communication skills.
• Strong organizational and project management skills, with the ability to manage multiple projects at once.
• Creative mindset with the ability to see ideas through to completion.

Requirements & Skills

• Proficiency with digital technology, including social media platforms and content management systems.
• Keen awareness of online marketing trends and best practices in social media.
• Ability to adapt strategies in real-time to leverage new trends and technologies.
• Experience working collaboratively in a team-oriented environment.
• Strong customer service orientation, with the ability to engage with and respond to feedback constructively.

Social Media Coordinator Salary Guide

Wondering what Social Media Coordinators earn? Explore salary ranges by experience, and career tips to maximize your earning potential.

The average salary for a Social Media Coordinator in the U.S. is approximately $51,250 per year and can vary from entry-level to senior positions. Social Media Coordinators may receive a wide range of benefits.

Social Media Coordinator Salary Career Steps

To explore more detailed salary information, including specific salary estimates in your country, visit the Social Media Coordinator Salary Country Overview.