E-Mail Marketing Specialist: Job Duties, Skills and Salary 2025

What Does an E-Mail Marketing Specialist do?

An E-Mail Marketing Specialist designs and implements direct email marketing campaigns. This role is crucial in promoting products, services, and events to a target audience via email.

E-Mail Marketing Specialists are responsible for creating compelling campaign content, managing subscriber lists, segmenting those lists to target specific customer groups, and analyzing the effectiveness of email campaigns. They ensure that all email communications align with the overall marketing strategies and brand guidelines of the organization.

Additionally, these specialists optimize emails for deliverability, open rates, and conversion rates, utilizing A/B testing and analytics to improve future campaigns. Their efforts directly influence customer engagement, retention, and revenue generation through strategic email marketing techniques.

Key Duties & Responsibilities

E-Mail Marketing Specialists in the Marketing field handle essential tasks and contribute significantly to achieving team and organizational goals. Here are some of their primary responsibilities:

• Plan and execute direct email marketing campaigns.
• Proofread emails for clarity, grammar, and spelling.
• Ensure mobile-friendly email templates.
• Write newsletters including all company updates.
• Upgrade our email templates using graphics, personalization, and advanced features.
• Ensure prompt and accurate communication with clients via email to minimize unsubscribes.
• Create email databases for lead generation.
• Analyze campaign performance and suggest improvements.
• Report on sales revenue generated from email marketing efforts.
• Ensure emails follow industry policies and best practices.

How to Become an E-Mail Marketing Specialist

Launching a career as an E-Mail Marketing Specialist requires a specific education. We outline the essential qualifications, skills, and steps to enter this field.

Qualification

• Bachelor’s degree in Marketing, Advertising, or relevant field.
• Proven work experience as an Email marketing manager or Digital marketing specialist.
• Hands on experience with HTML and content management systems.
• Proficiency in marketing automation technology.
• Familiarity with analytical and database tools.
• Excellent written communication and copywriting skills.
• Strong project management skills.

Requirements & Skills

• An ability to work under tight deadlines.
• Strong analytical skills to analyze metrics and create reports.
• Attention to detail.
• Experience with email automation tools.
• A keen eye for design and aesthetics.

E-Mail Marketing Specialist Salary Guide

Wondering what E-Mail Marketing Specialists earn? Explore salary ranges by experience, and career tips to maximize your earning potential.

The average salary for an E-Mail Marketing Specialist in the U.S. is approximately $54,680 per year and can vary from entry-level to senior positions. E-Mail Marketing Specialists may receive a wide range of benefits.

E-Mail Marketing Specialist Salary Career Steps