Community Manager: Job Duties, Skills and Salary 2025

What Does a Community Manager do?

As a community manager, you engage with and grow an online or physical community around a brand or organization. You interact with members, create content, and foster relationships to build loyalty and positive interactions.

Key Duties & Responsibilities

Community Managers in the Marketing field handle essential tasks and contribute significantly to achieving team and organizational goals. Here are some of their primary responsibilities:

• Develop and manage community engagement strategies to foster brand loyalty and increase interaction.
• Create and curate content for social media platforms, blogs, newsletters, and other communication channels.
• Monitor discussions, posts, and feedback across various platforms, responding appropriately to maintain a positive community atmosphere.
• Organize and participate in events to build community and boost brand awareness.
• Analyze community engagement data to identify trends, provide insights, and develop strategies for improved engagement.
• Collaborate with marketing, sales, and product development teams to align community strategies with business goals.
• Handle crisis situations or conflicts within the community professionally and tactfully.

How to Become a Community Manager

Launching a career as a Community Manager requires a specific education. We outline the essential qualifications, skills, and steps to enter this field.

Qualification

• Bachelor’s degree in Communications, Marketing, Business, or related field.
• Proven experience in community management, social media management, or related fields.
• Strong understanding of social media platforms and tools for managing social engagement (such as Hootsuite, Buffer).
• Experience with content creation and digital marketing strategies.
• Excellent verbal and written communication skills.

Requirements & Skills

• Strong interpersonal skills and the ability to connect with people.
• Creative thinking with the ability to develop new engagement strategies.
• Excellent organizational and project management skills.
• Ability to analyze metrics and translate insights into actionable strategies.
• Empathy and the ability to manage sensitive topics or crisis situations with decorum.

Community Manager Salary Guide

Wondering what Community Managers earn? Explore salary ranges by experience, and career tips to maximize your earning potential.

The average salary for a Community Manager in the U.S. is approximately $60,000 per year and can vary from entry-level to senior positions. Community Managers may receive a wide range of benefits.

Community Manager Salary Career Steps