Job description
We are a fast-growing creator management agency scaling from 30 to 80+ creators over the next 12 months. Creative quality and output is the binding constraint on revenue per creator.
This role exists to remove that constraint - by building and delivering the content strategy, creative briefs, and coaching that turn every creator in your pod into a stronger performer.
APPLY USING THIS LINK:
https://emfhr.netlify.app/f/3bc82e66-2517-811c-8cd2-cc6c9…
THE ROLE
Every creator in this agency needs one person who owns their creative direction, their coaching, and their revenue outcome. That is this role.
You will manage a pod of creators, build and deliver their content plans, analyse what is performing across YouTube and Instagram, and coach them to produce stronger content so they grow their subscriber base and earn more. You are also the day-to-day relationship holder for your pod - fielding queries, resolving issues, and keeping those relationships healthy.
This is not a management role. You do not manage creators. You coach them, brief them, and hold the commercial outcome. Persuasion and relationship strength are your tools.
WHAT YOU WILL OWN
Creative coaching: review what each creator in your pod is producing, identify where performance is dropping, and work with them directly to lift the quality of their output shoot by shoot
Content and branding briefs: produce the briefs that direct each creator's output so every creator has a clear plan for what they are making, why, and what it is meant to achieve
Data reviews: run regular performance reviews across your pod, identify what is winning and what is failing, and feed those findings back into the next round of briefs
Competitor content analysis: analyse top performing content across the niche on YouTube and Instagram, pull the patterns, and translate them into formats your creators can execute
Revenue ownership: drive creators toward their revenue targets using creative and media as the lever, accountable for the commercial trajectory of your pod
Client support and retention: handle creator queries, resolve issues quickly, and reduce churn through strong day-to-day relationship management
Onboarding new creators: own the onboarding of new creators joining your pod, set the creative baseline, build the first plan, and get them producing to standard fast
Reporting upward: report pod performance, risks, and creator issues to the Head of Client Success on the agreed cadence
NON-NEGOTIABLES
Self-starter who runs their lane without micromanagement once trained
Ownership mindset: you own the result of your pod, not just the activity
Operates through influence and coaching, not authority
Comfortable being commercially accountable for creative decisions
WHAT YOU WILL BE MEASURED ON
Subscribers per creator: average subscriber count across your pod, tracked over time
Creator churn: the rate at which creators in your pod leave
Speed to revenue for onboarded creators: time taken for a new creator to reach a defined revenue threshold
Targets and weightings set quarterly with the Head of Client Success.
Requirements & qualifications
WHAT YOU BRING
Experience (non-negotiable)
3+ years in content strategy, branding, or creative direction
Direct experience working with on-camera talent or creators: briefing them and coaching their performance
Experience (preferred)
Creator economy or influencer marketing background
Has worked in an environment where content performance was tied to revenue and been measured on it
Experience running content across multiple accounts or brands simultaneously
Skills (must-have)
Short-form video fluency across Instagram and YouTube, with a clear point of view on why content performs
Brief writing: translating analysis into plans that others can execute
Coaching and delivering feedback that lifts performance without damaging the relationship
Data literacy: reading performance dashboards and acting on what they show
Client relationship management
Skills (preferred)
Analytics and dashboard proficiency
Conflict resolution
Hands-on editing or production knowledge
Who you are (non-negotiable)
A self-starter who owns their lane and does not wait to be directed
Bubbly and energetic: you bring energy into every interaction and lift the people around you
Able to hype creators up and make them feel like they are winning
People-centred: a natural coach who gets genuine satisfaction from other people's progress
Ownership mindset: you own the outcome of your pod, not the activity
LOGISTICS
Location: Fully remote.
South Africa preferred
Hours: Full-time, 8 hours per day, 5 days per week
Reports to: Head of Client Success
Work Location: Remote
APPLY USING THIS LINK:
Benefits
- $2,000 to $3,000 per month OTE, dependent on experience
- Fully remote, full-time (Monday-Friday, 7AM-4PM SAST)
About ExpandMyFans
We are a Short Form Content repurposing agency. Taking your HQ and costly creatives and use skilled techniques to display them to many many more eyes