Marketing Coordinator: Job Duties, Skills and Salary 2025

What Does a Marketing Coordinator do?

A Marketing Coordinator supports the execution of marketing strategies and campaigns for an organization. This role involves coordinating marketing efforts across different channels, managing project timelines, and ensuring that promotional activities align with brand objectives. Marketing Coordinators work closely with other team members to create marketing materials, manage social media accounts, organize events, and track the effectiveness of marketing campaigns.

They also assist with market research, analyze data to identify trends, and help refine marketing messages based on audience feedback. This position is essential for ensuring the seamless integration and execution of marketing tasks to drive brand awareness and sales.

Key Duties & Responsibilities

Marketing Coordinators in the Marketing field handle essential tasks and contribute significantly to achieving team and organizational goals. Here are some of their primary responsibilities:

• Assist in the development and implementation of marketing campaigns and strategies.
• Coordinate and monitor the scheduling, pricing, and technical performance of company marketing programs.
• Support the creation and delivery of press releases, advertisements, and other marketing materials.
• Design print ads and publications, and ensure their quality and accuracy.
• Prepare detailed media activity reports.
• Analyze market trends and recommend changes to marketing and business development strategies based on analysis and feedback.
• Organize and coordinate marketing activities and events with other departments.

How to Become a Marketing Coordinator

Launching a career as a Marketing Coordinator requires a specific education. We outline the essential qualifications, skills, and steps to enter this field.

Qualification

• Bachelor’s degree in Marketing, Communications, Business Administration, or a related field.
• Proven experience in marketing or in a similar role.
• Strong understanding of marketing elements (including traditional and digital marketing such as SEO/Social media etc.) and market research methods.
• Demonstrable experience with marketing campaigns and web technologies (e.g. online tools and social media).
• Proficiency in marketing software and content management systems.

Requirements & Skills

• Excellent organizational and multitasking skills.
• Outstanding communication and interpersonal abilities.
• Creativity and commercial awareness.
• A team player with a customer-oriented approach.
• Strong analytical skills with a goal-oriented attitude.

Marketing Coordinator Salary Guide

Wondering what Marketing Coordinators earn? Explore salary ranges by experience, and career tips to maximize your earning potential.

The average salary for a Marketing Coordinator in the U.S. is approximately $53,000 per year and can vary from entry-level to senior positions. Marketing Coordinators may receive a wide range of benefits.

Marketing Coordinator Salary Career Steps