Marketing Associate: Job Duties, Skills and Salary 2025

What Does a Marketing Associate do?

A Marketing Associate supports the marketing department by carrying out daily tasks to keep the department functioning and facilitate the successful implementation of marketing strategies and objectives. This entry-level position involves assisting in the creation of marketing materials, helping manage social media accounts, analyzing consumer behavior, and participating in campaign development and execution.

Marketing Associates help gather data, track trends, and monitor campaign results to ensure that marketing efforts align with business goals. Their work supports the overall branding and customer engagement efforts of the organization, helping to enhance market presence and drive sales.

Key Duties & Responsibilities

Marketing Associates in the Marketing field handle essential tasks and contribute significantly to achieving team and organizational goals. Here are some of their primary responsibilities:

• Assist in the development and execution of marketing campaigns.
• Contribute to the creation of email campaigns, online promotions, and other marketing plans.
• Handle social media platforms, creating content and engaging with followers.
• Perform market analysis and research on the latest trends.
• Assist with the logistics of marketing events and promotional activities.
• Monitor all marketing campaigns and improve them when necessary.
• Maintain relationships with external vendors to ensure collaboration in promotional activities.

How to Become a Marketing Associate

Launching a career as a Marketing Associate requires a specific education. We outline the essential qualifications, skills, and steps to enter this field.

Qualification

• Bachelor’s degree in Marketing, Business, or related field.
• Previous experience in a marketing role, including internships or volunteer work.
• Understanding of basic marketing principles and techniques.
• Familiarity with marketing software and social media platforms.
• Ability to use spreadsheets to analyze data and spot trends.

Requirements & Skills

• Strong organizational and project management skills, with the ability to manage multiple projects simultaneously.
• Excellent verbal and written communication skills.
• Creative mindset with the ability to spot emerging trends.
• Ability to work in a fast-paced and evolving environment.
• Detail-oriented with a knack for problem-solving.

Marketing Associate Salary Guide

Wondering what Marketing Associates earn? Explore salary ranges by experience, and career tips to maximize your earning potential.

The average salary for a Marketing Associate in the U.S. is approximately $47,000 per year and can vary from entry-level to senior positions. Marketing Associates may receive a wide range of benefits.

Marketing Associate Salary Career Steps