Marketing Assistant: Job Duties, Skills and Salary 2025

What Does a Marketing Assistant do?

A Marketing Assistant supports marketing campaigns, promotional events, and daily operations within a marketing department. They play a key role in the coordination and implementation of marketing strategies, assisting with the development of marketing materials, tracking sales data, maintaining databases, and preparing reports.

Marketing Assistants help organize promotional events, manage social media platforms, and conduct market research to gather customer insights. Their work ensures that marketing initiatives are executed efficiently and contribute to increasing brand awareness and sales.

Key Duties & Responsibilities

Marketing Assistants in the Marketing field handle essential tasks and contribute significantly to achieving team and organizational goals. Here are some of their primary responsibilities:

• Assist in the development and implementation of marketing strategies.
• Support the marketing team in daily administrative tasks.
• Help organize and coordinate marketing events such as conferences, trade shows, and webinars.
• Prepare promotional materials and presentations.
• Gather and analyze consumer behavior data (e.g., web traffic and rankings).
• Manage and update company database and customer relationship management systems (CRM).
• Conduct market research and analyze trends to identify new marketing opportunities.

How to Become a Marketing Assistant

Launching a career as a Marketing Assistant requires a specific education. We outline the essential qualifications, skills, and steps to enter this field.

Qualification

• Bachelor’s degree in Marketing, Business, or related field.
• Previous experience in a marketing role or internship preferred.
• Understanding of marketing principles and practices.
• Familiarity with marketing software and online applications (e.g., CRM tools, Online analytics, Google AdWords).
• Proficiency in Microsoft Office, content management systems, and social media platforms.

Requirements & Skills

• Strong organizational and multitasking abilities.
• Excellent verbal and written communication skills.
• Detail-oriented with an aptitude for problem-solving.
• Ability to work effectively under tight deadlines.
• Creativity and commercial awareness.

Marketing Assistant Salary Guide

Wondering what Marketing Assistants earn? Explore salary ranges by experience, and career tips to maximize your earning potential.

The average salary for a Marketing Assistant in the U.S. is approximately $42,000 per year and can vary from entry-level to senior positions. Marketing Assistants may receive a wide range of benefits.

Marketing Assistant Salary Career Steps