Employer Branding Specialist at Desert Digital OÜ in Tunis, Tunisia (full-time)

Job description:

Desert Digital OÜ is an award-winning European digital agency specializing in creative design, AI-powered marketing solutions, and high-performance e-commerce experiences. We help global brands build meaningful digital presence through a blend of strategy, storytelling, and technology.

As we scale globally, we are strengthening our talent and brand positioning—and we’re hiring an Employer Branding Specialist to help shape how the world perceives us as an employer of choice.

• • Role Overview

We are looking for a creative, strategic, and data-aware Employer Branding Specialist to build and elevate Desert Digital OÜ’s employer brand across global markets, particularly Europe and the Middle East.

You will own the narrative of “why top talent joins us,” and translate our culture, values, and mission into compelling content, campaigns, and candidate experiences.

• • This is a fully remote, full-time role with occasional international collaboration across teams.

Key Responsibilities

• • Develop and execute a global employer branding strategy aligned with business growth goals
• • Define and continuously refine Desert Digital OÜ’s Employee Value Proposition (EVP)
• • Position the company as a top employer in digital, AI, design, and marketing talent markets

• • Content & Storytelling

• • Create high-impact employer branding content for LinkedIn, careers page, and digital campaigns
• • Highlight employee stories, leadership narratives, and culture-driven content
• • Build thought leadership content showcasing internal teams and success stories

• • Talent Marketing Campaigns

• • Design and execute recruitment marketing campaigns for key hiring regions (EU & Middle East)
• • Collaborate with performance marketing teams to optimize employer visibility and engagement
• • Improve candidate conversion rates through brand-driven messaging

• • Internal Collaboration

• • Partner with HR, leadership, and hiring managers to understand talent needs
• • Ensure consistent messaging across all candidate touchpoints
• • Support recruitment campaigns for senior and high-impact roles

• • Analytics & Optimization

• • Track employer branding KPIs such as engagement, applicant quality, and brand reach
• • Continuously optimize content and campaigns based on performance data
• • Monitor competitor employer branding strategies and market trends

• • Compensation & Benefits

Base Salary: €50,000 – €85,000 annually

• • Performance-based bonus up to 20%
• • Opportunity for long-term equity-linked growth (based on performance and tenure)

Required Qualifications

• • 5+ years of experience in employer branding, HR marketing, recruitment marketing, or talent communications
• • Strong background in content creation, storytelling, or brand communications
• • Experience working with international or distributed teams
• • Proven ability to build employer brand presence on platforms like LinkedIn
• • Understanding of recruitment funnels and talent acquisition strategies
• • Strong communication and stakeholder management skills
• • Ability to work independently in a fast-paced, global environment

Preferred Qualifications

• • Experience in digital agencies, SaaS, tech, or high-growth startups
• • Background in social media strategy or content marketing
• • Familiarity with employer branding tools, ATS platforms, or CRM systems
• • Experience building employer brands across Europe or Middle East markets
• • Strong visual/content sense (design, video, or campaign storytelling)

Benefits

• • Hybrid work environment
• • International traveling every month
• • High ownership and creative freedom
• • Direct collaboration with leadership team
• • Opportunity to build employer brand from the ground up at global scale
• • International exposure across EU and Middle East markets
• • Fast-track career growth in people & brand leadership functions
• • Medical, Insurance, Car and Allowances as per company\'s policy