Job description
Google Ads & Paid Media
- Manage and optimize Google Search, Display, and Performance Max campaigns.
- Run call-only ads and geo-targeted campaigns around tourist hotspots.
- Monitor Auction Insights and react in real time to competitor moves.
- Maintain CPA within agreed targets.
- Local SEO & Google Business Profile (GBP)
- Ensure MHCP ranks in the top 3 on Google Maps for all priority searches.
- Optimize and regularly update GBP (photos, videos, posts, Q&A).
- Monitor competitors’ GBP activities and counter quickly.
- Develop and implement review acquisition strategy (20+ new reviews monthly).
- Content & Reputation Management
Produce quick, relevant content: Google posts, blog articles, short videos.
- Respond to online reviews and Q&A in a professional, strategic manner.
- Build local backlinks through partnerships with hotels, travel agencies, expat networks.
- Analytics & Reporting
- Track calls, bookings, and walk-ins from digital channels.
- Provide weekly performance reports (CPA, conversions, ranking, reviews).
- Suggest A/B tests and new marketing opportunities.
- KPIs (Key Performance Indicators)
- #1–3 ranking on Google Maps for “urgent care near me Phuket” and related terms.
- 20+ new Google reviews per month (with high average rating).
- CPA at or below target (e.g., THB 550/conversion).
- Monthly increase in qualified calls & bookings.
- Growth in organic website traffic and local backlinks.
Requirements & qualifications
Technical Skills
- Proven experience in Google Ads & Meta Ads (certifications preferred).
- Strong knowledge of Local SEO & Google Maps ranking factors.
- Proficient in Google Analytics, Tag Manager, call tracking tools.
- Experience with healthcare or tourism-related businesses is a plus.
- Personal Qualities
- Proactive & fast-reacting → doesn’t wait for instructions to act.
- Competitive mindset → enjoys “beating competitors” in rankings and ads.
- Analytical → data-driven, ROI-focused decision making.
- Multilingual ability (English required)
Benefits
Competitive salary + performance bonus (based on KPIs) (40,000 - 50,000 THB)
- Opportunity to lead digital strategy in a high-growth healthcare brand.
- Autonomy to take quick action without long approval chains.
- Friendly, international work environment in Phuket/WFH
Salary & compensation
$under 25000
per year
Contact information
About MHCP Clinic Phuket
The medical health clinic in laguna area