Digital Marketing Specialist (Healthcare, Phuket) at MHCP Clinic Phuket in Phuket, Thailand (full-time)

Google Ads & Paid Media

Manage and optimize Google Search, Display, and Performance Max campaigns.

Run call-only ads and geo-targeted campaigns around tourist hotspots.

Monitor Auction Insights and react in real time to competitor moves.

Maintain CPA within agreed targets.

Local SEO & Google Business Profile (GBP)

Ensure MHCP ranks in the top 3 on Google Maps for all priority searches.

Optimize and regularly update GBP (photos, videos, posts, Q&A).

Monitor competitors’ GBP activities and counter quickly.

Develop and implement review acquisition strategy (20+ new reviews monthly).

Content & Reputation Management

Produce quick, relevant content: Google posts, blog articles, short videos.

Respond to online reviews and Q&A in a professional, strategic manner.

Build local backlinks through partnerships with hotels, travel agencies, expat networks.

Analytics & Reporting

Track calls, bookings, and walk-ins from digital channels.

Provide weekly performance reports (CPA, conversions, ranking, reviews).

Suggest A/B tests and new marketing opportunities.

KPIs (Key Performance Indicators)

#1–3 ranking on Google Maps for “urgent care near me Phuket” and related terms.

20+ new Google reviews per month (with high average rating).

CPA at or below target (e.g., THB 550/conversion).

Monthly increase in qualified calls & bookings.

Growth in organic website traffic and local backlinks.

Technical Skills

Proven experience in Google Ads & Meta Ads (certifications preferred).

Strong knowledge of Local SEO & Google Maps ranking factors.

Proficient in Google Analytics, Tag Manager, call tracking tools.

Experience with healthcare or tourism-related businesses is a plus.

Personal Qualities

Proactive & fast-reacting → doesn’t wait for instructions to act.

Competitive mindset → enjoys “beating competitors” in rankings and ads.

Analytical → data-driven, ROI-focused decision making.

Multilingual ability (English required)

Competitive salary + performance bonus (based on KPIs) (40,000 - 50,000 THB)

Opportunity to lead digital strategy in a high-growth healthcare brand.

Autonomy to take quick action without long approval chains.

Friendly, international work environment in Phuket/WFH

The medical health clinic in laguna area