Digital Marketing Specialist (Healthcare, Phuket) at MHCP Clinic Phuket in Phuket, Thailand (full-time)

• • Google Ads & Paid Media
• • Manage and optimize Google Search, Display, and Performance Max campaigns.
• • Run call-only ads and geo-targeted campaigns around tourist hotspots.
• • Monitor Auction Insights and react in real time to competitor moves.
• • Maintain CPA within agreed targets.
• • Local SEO & Google Business Profile (GBP)
• • Ensure MHCP ranks in the top 3 on Google Maps for all priority searches.
• • Optimize and regularly update GBP (photos, videos, posts, Q&A).
• • Monitor competitors’ GBP activities and counter quickly.
• • Develop and implement review acquisition strategy (20+ new reviews monthly).
• • Content & Reputation Management

Produce quick, relevant content: Google posts, blog articles, short videos.

• • Respond to online reviews and Q&A in a professional, strategic manner.
• • Build local backlinks through partnerships with hotels, travel agencies, expat networks.
• • Analytics & Reporting
• • Track calls, bookings, and walk-ins from digital channels.
• • Provide weekly performance reports (CPA, conversions, ranking, reviews).
• • Suggest A/B tests and new marketing opportunities.
• • KPIs (Key Performance Indicators)
• • #1–3 ranking on Google Maps for “urgent care near me Phuket” and related terms.
• • 0+ new Google reviews per month (with high average rating).
• • CPA at or below target (e.g., THB 550/conversion).
• • Monthly increase in qualified calls & bookings.
• • Growth in organic website traffic and local backlinks.

• • Technical Skills
• • Proven experience in Google Ads & Meta Ads (certifications preferred).
• • Strong knowledge of Local SEO & Google Maps ranking factors.
• • Proficient in Google Analytics, Tag Manager, call tracking tools.
• • Experience with healthcare or tourism-related businesses is a plus.
• • Personal Qualities
• • Proactive & fast-reacting → doesn’t wait for instructions to act.
• • Competitive mindset → enjoys “beating competitors” in rankings and ads.
• • Analytical → data-driven, ROI-focused decision making.
• • Multilingual ability (English required)